Here, We see Google Analytics LinkedIn Skill Assessment Answer. This assessment test consists 15-20 MCQs to demonstrate your knowledge in your selected skills. MCQs comes from different topics – Analysis, Configuration, Functionality, Interface, Reports.
Google Analytics LinkedIn Skill Assessment :-
Q1. In the following URL, what channel grouping is traffic assigned to?
example.com/?utm_source=google&utm_medium=cpc&utm_campaign=315
- Display
- Organic Search
- Paid Search✔️
Q2. If you want to evaluate if direct traffic delivered more traffic than organic search in August 2019, which report do you look at?
- Audience > Behavior > Engagement
- Realtime > Traffic Sources
- Acquisition > All Traffic > Channels✔️
- Acquisition > All Traffic > Referrals
Q3. What is the relationship between an event and an event goal?
- Nothing, an event is another name for event goal.
- An event is captured per user; an event goal is captured per session.
- An event goal must be created in order to track events.
- An event is a user interaction; an event goal is triggered by a selected event.✔️
Q4. A user downloads a white paper with event tracking once in a single session. Another user downloads the same white paper three times in a single session. How many unique events are counted?
- one
- three
- two✔️
- four
Q5. What are the icons highlighted below used for?
- to change the way the data table is displayed✔️
- to adjust the date range
- to assign secondary dimensions
- to compare data to previous periods
Q6. Which report would help you measure the value of your social media efforts?
- Campaigns > Cost Analysis
- Social > Conversions✔️
- Goals > Reverse Goal Path
- Goals > Smart Goals
Q7. What is an example of a metric?
- City
- Source/Medium
- Browser
- Pageviews✔️
Q8. You want to verify that Google Analytics is working immediately after installation. Which report do you review?
- Audience > Active Users
- Acquisition > Overview
- Realtime > Overview✔️
- Behavior > Behavior Flow
Q9. Which Chrome extension, developed by Google, would be valuable for identifying deployment issues with Google Analytics?
- Click & Test
- Google Keep
- Express UTM
- Google Analytics Debugger✔️
Q10. You want to track example.com and other example.com using a single property. What must be set up?
- cross domain tracking✔️
- Google Tag Manager
- Include and Exclude filters
- custom dimensions
Q11. If you posted a link offering 50% off a hat, but the link sent people to a page of sweaters, what impact would you most likely see?
- a high page score
- a low bounce rate
- a high bounce rate✔️
- a low page score
Q12. To email a notification whenever a goal is completed, what do you configure?
- scheduled emails
- custom alerts✔️
- shared reports
- shared assets
Q13. What must be configured in order for Google Analytics to capture data?
- UTM parameters
- Google Tag Manager
- User1. ID feature
- Analytics tracking code✔️
Q14. What allows you to specify the steps your traffic is expected to take to reach your goal?
- destination
- funnel✔️
- visualization
- value
Q15. If you wanted to evaluate how your site performs relative to other sites in your industry vertical, what reports do you use?
- Benchmarking✔️
- Cohort Analysis
- Network Referrals
- Publisher Referrers
Q16. What is the hierarchy of a Google Analytics account?
- Account > Property > Organization > Views
- Organization > Account > Property > Views✔️
- Organization > Property > Account > Views
- Account > Organization > Property > Views
Q17. What feature do you configure if you want to track transactions, order values, shopping cart behavior, and product performance?
- campaigns
- revenue
- ecommerce✔️
- ROAS (Return On Ad Spend)
Q18. What is an example of data you cannot track in Google Analytics?
- page speed score
- return on advertising spend
- precise user latitude/longitude data✔️
- time on site
Q19. If you create a new user at the property level, what does the user inherit access to?
- all the views of that property✔️
- all the accounts in the organization
- Nothing—each permission must be set manually.
- all the properties in the account
Q20. Of the following segments, which represents the highest value audience?
- users who converted
- sessions with a >80% bounce rate
- all multisession users
- sessions with 0 goal completions✔️
Q21. If you wanted to determine if a particular browser was resulting in a high bounce rate, what report could you look at?
- Technology > Browser & OS✔️
- Site Speed > Page Timings
- Mobile > Devices
- Behavior > Engagement
Q22. You offer a downloadable music file called Sample Tone on your website. What is the best way to configure the components to track this event?
- Hit: Download // Event: Sample Tone // Content: Music
- Category: Music // Action: Download // Label: Sample Tone
- Category: Download // Event: Music // Label: Sample Tone
- Hit: Music // Event: Download //Content: Sample Tone
Q23. You want to classify people who join your newsletter with a custom dimension for “Newsletter Subscribers.” What is the appropriate scope to apply to this custom dimension?
- User✔️
- Hit
- Product
- Session
Q24. You are viewing a report with Source/Medium as the primary dimension, but also want to include landing page data. What do you do?
- Use a filter.
- Create a new view.
- This is not possible.
- Use a secondary dimension.✔️
Q25. If you are collecting campaign data, which report shows the results?
- Acquisition > Campaigns > All Campaigns✔️
- Audience > Custom > Custom Variables
- Conversions > Goals > Overview
- Behavior > Events > Overview
Q26. If you wanted to verify Google Analytics was working immediately after installation, which report would you review?
- Acquisition > Overview
- Realtime > Overview✔️
- Behavior > Behavior Flow
- Audience > Active Users
Q27. What does this represent inside of Google Analytics?
- segment✔️
- report tab
- data header
- view
Q28. What is the relationship between an event and an event goal?
- An event goal must be created in order to track events.
- Nothing, an event is another name for event goal.
- An event is captured per user; an event goal is captured per session.
- An event is a user interaction; an event goal is triggered by a selected event.✔️
Q29. When configuring the global site tag, where in the HTML should it be placed?
- directly before the
tag
- directly after the
tag✔️
- directly after the
tag
- directly before the
tag
Q30. Refer to the two following URLs. How can you make this data more readable in Google Analytics by mapping the actual product names to the ID in the URL? .../shop/?ProductID=1234
.../shop/?ProductID=5678
- Configure calculated metrics.
- Use a custom import.
- This functionality is not possible.✔️
- Create a search and replace filter.
Q31. What is this report an example of?
- cohort analysis
- funnel visualization
- user flow
- treemap✔️
Q32. You already have Google Analytics set up on your website, but decide to add Google Tag Manager. What do you do with the existing Analytics tag?
- Remove the tag.✔️
- Move the tag to just before
.
- Keep the tag.
- Move the tag to just before